
How to attract the right staff when competition for people is high
In today’s job market, competition for top talent is fierce. Companies are constantly vying for the best and brightest employees, and it can be difficult to stand out and attract the right staff. In a market where there are more roles available than candidates to fill them, employers are having to think outside of the box to create a realistic offer to attract and retain staff.
As the cost of living crisis continues and interest and inflation rates rise, people’s priorities when it comes to what they’re looking for from an employer have changed. But by implementing a few key strategies, you can increase your chances of attracting the right people for your business.
Many employers are finding that the labour market is growing increasingly competitive. On the one hand, there appears to be a plethora of quality candidates, yet it can feel like the bigger companies have a monopoly on this level of talent. Communicating your brand, values and company ethos is key, but how can you stand out in a market filled with likeminded voices offering similar things?
A well planned recruitment strategy is always an excellent place to start, but to make it as strong as it can be, there are some key elements we would recommend putting in place first, which we will explore below.
Offer competitive compensation and benefits
One of the most important factors that job seekers consider when evaluating job offers is the compensation and benefits package. Make sure your salary and benefits package is comparable to or better than other companies in your industry. This could include enhancements on top of the base pay, which will be attractive to the talent you are seeking. Things like employee perks such as gym membership, dental insurance, pension schemes and additional paid leave are perks that will make your offer enticing to potential employers. By offering a competitive package that incorporates some of these things, you can attract top talent that may be considering other job offers.
It’s also a good idea to state if you offer flexible working where possible and have a clear maternity/paternity leave package in place. After the effects of the pandemic where working from home became the new normal for so many office workers, many of us have become accustomed to the flexibility that comes with this. So being open to flexible working is likely to be a quality that candidates will continue to seek from potential employers.
Create a Positive Work Culture
A positive work culture is critical to attracting the right staff for your business.
Employees want to work for a company where they feel valued and appreciated. Make sure your company’s values align with those of your employees, and promote a positive work-life balance. A good way to do this is to create a culture where employees are encouraged to bring their whole selves to work, and where there is a sense of community and camaraderie among employees. This can feel hard to communicate initially, but positive testimonials from current employees and clear branding can help with this.
Offer Opportunities for Growth and Development
Employees want to work for a company where they can see a clear path for growth and development. Make sure you have clear career advancement opportunities in place, and communicate them to potential employees. This includes things like training and development programs, mentoring, and clear performance metrics. By providing opportunities for growth and development, you can attract employees who are looking for a long-term career with your company.
Use Social Media and Other Online Platforms
Social media and other online platforms are powerful tools for promoting your company and posting job openings. Use platforms like LinkedIn and Facebook to post job openings and to showcase your company culture, values, and mission. This can help attract the right people who are a good fit for your company and its culture.
Leverage Employee Referrals
Employee referrals are a useful way to attract the right staff. Encourage your current employees to refer their friends and colleagues to open positions at your company. Not only will this increase the chances of finding the right person for the job, but it will also help build a sense of community among employees.
Be Transparent and Communicative During the Hiring Process
The hiring process can be stressful for both the employer and the job seeker. By being transparent and communicative during the hiring process, you can help alleviate some of that stress. Be responsive to applicants and keep them informed about the status of their applications. Provide clear and detailed information about the job and the company so that job seekers can make an informed decision about whether or not to accept a job offer.
Work with a Reputable Recruiter to Build a Recruitment Strategy
When it comes to hiring staff, a clear understanding of recruitment and having a strategy in place to help you achieve your hiring goals is key. However, it can feel hard to know where to start. This is where a reputable and experienced recruitment company can help to take the pressure off and save you time by using their expertise to help you find the right staff for your organisation. Be sure to do your research and use a recruiter with demonstrated experience and success in your field. By using recruiters that are knowledgeable and experienced in your sector you are more likely to find the right fit for your organisation.
In conclusion, attracting the right staff is crucial for the success of any company. By implementing these strategies, you can increase your chances of finding the right people for your company, even in a competitive job market. For further advice and to find out about how we could help you, our recruitment specialists are on hand to help. Feel free to contact us, and we can guide you further through the recruitment process.